In the style of the Old Spice advert:

"Hello Rioters. Look at your friend, now back to me. Now at your friend, now back to me. Sadly, he isn't me, but if he stopped using petrol bombs and started using job centre he could potentially be me. Look down, back up. Where are we? You're at an interview with the man your friend could work for. What's in your hand? Back at me. I have it. It's an application form to that job you need. Look again. The form is now money. Anything is possible when you get a job and stop looting."
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